Reframing Climate Action: How Narratives Shape the Future We Create

Join us at Kulturplatz Davos to explore the power of storytelling in shaping our climate future - it's time to reimagine our impact! This session explores how the way we talk about climate action fundamentally shapes public understanding, engagement and collective action. Rather than positioning climate protection as a technical or moral burden, the session reframes it as part of a broader story about safeguarding life, resilience, prosperity and our shared future. Through the lens of narratives, we move from purpose to participation and finally to tangible innovation. This session is co-hosted by GreenUp and the non-profit organisation Terra Dialogue at the Climate Hub Davos by GreenUp.